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CV

Professional Summary

I'm a storyteller with a background in marketing, communications and creative writing. That means I can either make a story complicated or really simple! I choose the latter because clear, compelling stories are always the gateway to great conversations, interesting beginnings and successful business propositions.

My first storytelling challenge started with petitioning an increase in the price of ice cream in the 5th grade and on through working with sewage treatment plants right out of college (both of which I've elected to not include in my CV but fodder for an intriguing discussion if you want). From there, I focused on marketing and communications with corporate jobs including speaking at the United Nations Economic and Social Council.  Add stand-up comedy and songwriting and music gigs "on the side" while raising two kids, and you might say that I've learned that no two stories are the same. While anything but typical, these experiences have proven to me just how critical compelling content, good communication, and sound marketing really is to the narrative. 

Now, I have the opportunity to help others tell great stories and then do something with them through clear, authentic and relevant marketing and communications. 

It's what I really love to do and I hope to help you, your team and/or your organization meet your goals, too.

Please contact me if you'd like to learn more.

Thank you very much for your consideration,

Marc

Content Strategy  Writing     Campaign Management    Branding 
Positioning 
  Creative Ideation    Communications    Marketing

Skills

Work Experience

2016-2022

Sr. Marketing Director/Content Strategy Leader, Philips Royal

  • Strategically define, lead, and execute marketing plan consisting of 4 businesses, 22 categories, 4 portfolios and their associated solutions, product priorities and new product introductions..

  • Closely align with marketing leaders and communication teams to ensure consistency from customer perspective among business goals and external-facing content resulting in increase in both awareness and engagement.

  • Work closely with global markets and marketing, brand, communications and digital departments for activation, sales enablement, and training.

  • Drive content strategy foundational to all market planning and brand expression for four global campaigns.                        

2002-2016

Global Marketing Director, Product Leader, Brand Manager, General Electric

  • Partnered with emerging markets to develop an Open Innovation platform and communications plan for commercial execution of business growth opportunities.

  • Increased global portoflio sales 20% YoY by re-launching product line in face of a category regulatory challenges.

  • Championed differentiated value proposition and messaging for portfolio by developing a segmentation model, 3-year vision plan and Key Opinion Leader development plan.

2000-2002

Marketing Director, RadPharm

  • Supervised marketing staff and cross-functional team to position research capabilities for Phase I through IV needs in oncology, neurology, cardiology and diagnostics.

Education

1999-2002

Fox School of Business, Temple University

Master of Business Administration, Marketing

1987-1991

Binghamton University (State University of NY at Binghamton)

Bachelor of Science, Biology and Pyschology

Interests

In addition to telling compelling stories with individuals, teams, and organizations, I am also the co-founder of VitalConex, dedicated to developing the vital connections needed for focused, united teams and creative problem-solving (www.vitalconex.com).

 

You might say that my full-time gig is being a restless creative "outside of the office". As a stand-up comedian, I have performed in clubs and venues internationally and spoken at fundraisers, corporate conferences, and private events on topics ranging from marketing to the hidden superpower of rejection!

An avid writer and musician, I have developed several scripts, songs, three web series, and numerous articles.  My most recent comedy recording, "I'm a Good Dad" (Marc Kaye) is available on Spotify, Apple, Amazon, and many other platforms, and I have recently completed a collection of humorous and poignant essays for publication in 2023 entitled “A is for Awkward: and Other Reflections on Belonging”.

Besides creative pursuits, I enjoy running, hiking, and traveling but my greatest interest is my two children who are an endless source of stories for all the above!

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