Storyteller, Writer and Marketer.
My
Projects
Clarity, authenticity and relevance.
The foundations of any great story and the beginning of any successful marketing and communications strategy.
Marketing in a saturated market
The automotive industry often lives by the margins and loyalty is paramount to long-term customer value.
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I worked with sales to develop effective marketing strategies to stand apart from the competition and leverage people, process and technology to drive digital and personalized marketing.
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Marketing relevance requires:
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A thorough understanding of both customer needs and the reasons behind those needs, in this case, not just service but proactive outreach that is trustworthy and consistent.
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Concise, clear messaging around product, service and specific people, in both traditional and digital formats.
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Consistent marketing and education that is relevant to their specific decision journey - even after a purchase is made.
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This marketing strategy allowed for a simple, yet focused understanding of three main personas during the purchasing decision, their individual needs and rationale for those needs, and finally, expectations for long-term customer value.